India Healthy Snacks: A Growing Blend of Taste and Wellness
India’s healthy snacks segment has expanded rapidly, driven by changing lifestyles and a rising preference for convenient, nutritious options. Consumers today look for snacks that fit busy routines without compromising on taste. This shift has encouraged brands to develop innovative products that balance traditional ingredients with modern wellness trends.
One of the most notable aspects of India’s healthy snack landscape is the influence of traditional foods. Items such as roasted chana, makhana, millet-based snacks, and spiced nuts continue to gain popularity for their lightness and familiar flavors. These snacks offer simple, natural ingredients that appeal to consumers seeking everyday options with a touch of tradition.
Modern innovations are also shaping the healthy snacking category. Brands are introducing baked, air-popped, and minimally processed products that focus on clean ingredients and gentle seasoning. Granola mixes, seed blends, whole grain snacks, and fruit-based bites have become common choices for consumers looking for convenient, on-the-go…